it will sit on the market longer and you will ultimately gain a lower sales price. If a home is under-priced (which happens in today's market a lot, especially by FSBO sellers) then you will sell quickly but leave money on the table, typically around $10,000! The key is to figure out the best number to list your home at to generate enough activity to have more than one buyer want your home. This strategy will secure the highest possible sale price for your home.

​3- Condition!  This is a biggie! Buyers will pay more for a home in better condition however, many sellers spend money in the wrong places and make improvements that do not get a good return on the investment. Hire a Realtor that knows exactly what upgrades will help sell your home and that can assist with making selections that will appeal to the majority of the buyers. A Realtor that has contacts to help you complete these upgrades at a fraction of the cost is a must!​

4- Marketing!  This is what separates the good from the best! Hire a Realtor that knows how to aggressively market your home online and to other agents. There is no substitute for an appropriate marketing campaign. When interviewing agents ask to see  how they will market your home. That means make sure to see some of their active listings. Really look at the photos. Ask to see what kind of Social Media marketing they do. When it comes to marketing, all agents are not created equal. You have one chance to make a good impression in the digital universe to attract a buyer. Hire an agent with the team and experience to effectively market your property in a world that is driven by online line presence.  One piece of online marketing is professional photos and videos. Jon Dickens understands what buyers are looking for when it comes to how your home should be presented. Here are some previously sold listings as examples. During your in home consultation Jon will discuss the best marketing strategy for your particular home. Ask today for your detailed, custom strategy.